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Fastretailing
Officer/Senior Officer, Retail Marketing
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Type
full-time
Department
Retail Marketing
Company size
10,000+ people
First seen
1w ago
Last seen
2d ago
Key Responsibilities:
Retail Marketing & Store Business Support
•
Drive retail marketing initiatives that support store business performance and customer engagement
•
Partner with Store Operations and Store Managers to identify opportunities that improve traffic, conversion and customer experience
•
Conduct regular store visits and translate observations into actionable retail marketing recommendations
•
Monitor store performance and evaluate the effectiveness of retail marketing activities
Festive Promotions & Retail Activations
•
Lead retail activation and execution planning for selected festive campaigns and seasonal promotions
•
Bring seasonal campaigns and product stories to life through impactful in-store experiences
•
Develop activation ideas that increase product visibility, customer engagement and store performance
•
Evaluate campaign effectiveness and recommend improvements for future activations.
New Store & Mall Marketing
•
Plan and execute new store opening campaigns and launch activities
•
Develop local marketing initiatives and mall partnership opportunities
•
Build strong relationships with malls and external partners
Retail Communication & Operations
•
Coordinate retail marketing materials, POSM and vendor execution to ensure quality and timely implementation
•
Manage and coach a part-time team member, delegating routine administrative, logistics and coordination tasks
•
Drive workflow improvements across Marketing, Store Operations and external vendors to improve efficiency and execution quality
•
Ensure smooth communication and implementation of retail marketing initiatives across stores
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