The Product Marketing Manager will own how Nabla positions, launches, and drives adoption of the product with clinicians across their entire journey — from onboarding and activation through engagement and retention.
This is product marketing where the message ships directly to the user. You own the narrative for every new feature launch, then own the in-app and email programs that turn that narrative into activation.
You’ll define the segmentation, write the positioning, ship the campaigns, and measure whether they actually moved adoption.
Userpilot is in place, but everything around it still needs to be built: the activation and adoption strategy, in-app and email templates, segmentation, cohort analysis, the process with Product Marketing peers, CSM, PM, and Design, and the campaign calendar.
This is a hands-on, highly operational PMM role. We need someone who lives in the tools, is data-driven, can test fast, structure the process, and turn usage insights into concrete positioning and messaging decisions.
Userpilot is the first step. Over time, this person will take ownership of the full communication stack across email, in-app, and other channels. The role works extremely closely with Product Marketing peers, Design, PM, Data, and Product Ops.
Nabla serves two distinct audiences, and lifecycle programs must work for both:
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Self-serve clinicians, who discover, activate, and adopt the product largely on their own. Here, automated email and in-app communication carries most of the relationship — your messaging is the go-to-market motion.
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Mid-market and enterprise health systems, managed by CSMs. Here the human relationship leads, and your programs must arm and reinforce the CSM — giving them timing, context, and content, never working around them.
You’ll design each lifecycle so the right channel leads for each segment. On top of this, healthtech is a highly regulated industry with demanding clients: every communication must meet a high bar for accuracy, security, and professionalism, while still feeling personal and useful to busy clinicians.