What You’ll Do
● Own the product end-to-end. Break down the vision, define the scope for your area of the retail media stack- from competitor research and seller ecosystem discoveries through PRDs, MVPs, launch and iteration. You write crisp docs, and your docs drive decisions.
● Translate business goals into product strategy. Take ambiguous, high-stakes objectives, monetization targets, brand adoption, shopper experience guardrails and turn them into a clear, sequenced roadmap with measurable outcomes.
● Ship, measure, refine. Break complex problems into executable slices, run tight sprints with engineering, define success metrics upfront (ROAS, ACOS, relevance scores, incrementality) and iterate fast on real data, delivering at scale and on time.
● Build experiences, not just features. Obsess over both sides of the marketplace: brands and sellers who need intuitive self-serve tools, and shoppers whose experience must never degrade for the sake of monetization. Think in ecosystems campaign consoles, APIs, reporting, retail partner workflows, not isolated deliverables.
● Balance relevance and revenue. Partner deeply with search, recommendations and data science teams on auction mechanics, product relevance/ranking and ad-load decisions where commerce relevance and monetization meet.
● Drive alignment across the company. Work daily with engineering, QA, ops, category, and seller-facing teams and liaise with Legal, Finance, IT, and Regulatory on the things that make or break an ad platform including (but not limiting to) privacy, compliance, billing, fair marketplace policies.
● Be the face of the product externally. Engage directly with brands, sellers, retail and tech partners, from discovery conversations to API and feed integration deep-dives and bring their voice back into the roadmap.
● Influence without authority. Communicate product vision clearly to senior leadership and key stakeholders and shape how the platform is positioned in the retail media market.