The EC Business Data Analytics & Platform Section is part of the Business Support Development Department (BSD) within the Commerce & Marketing Company.
It develops and operates a data platform that uses the large amount of data from Rakuten Ichiba, which is a main business of Rakuten Group, Inc.
This section provides the following main services and functions to speed up Rakuten Ichiba’s business growth using data and AI.
Data Platform (DWH) Development and Operation
It designs, builds, and operates a data warehouse (DWH) that brings together and stores many kinds of Rakuten Ichiba data. This provides a strong and scalable data base.
Data Pipeline Development and Operation
It develops and operates data pipelines for real-time and batch processing. This makes data collection, processing, and connection automatic, providing a steady data supply.
Data Solutions (Data Processing, BI)
It develops data analysis, visualization, and reporting functions. This helps business intelligence (BI) and provides solutions that support fast and accurate decisions based on data.
AI Solution Development and Operation
It uses machine learning and AI technology to develop and operate new AI solutions. These include predictive analysis, automation, customer behavior analysis, and AI agents, which create new business value.