The Senior Marketing Manager creates a bridge between strategy and deliverables, combining B2B marketing strategy, creative, and project management expertise. They will own the development and hands on execution of marketing campaigns and projects to drive new customer acquisition, brand awareness, customer engagement, and upselling existing customers using integrated campaign strategies. This includes content marketing, paid digital media, web conversion optimization, email, social, partner programs, direct mail, and industry events.
Successful candidates will use expert knowledge in both traditional and digital marketing and will provide effective mentorship and coaching to junior team members.