Roles and Responsibilities
We are looking for a strategic and results-driven Cards Product Subject Matter Expert Manager to support the development, scaling, and optimization of credit and debit card portfolios for international banks. This role will focus on delivering innovative products, driving marketing initiatives, and growing Mastercard’s partnership with international banks both on core business and value-added services.
Product Strategy & Scaling
-Define and execute a roadmap to scale credit and debit card products across multiple customer segments.
-Identify opportunities for portfolio growth, including premium, exclusive and digital-first offerings.
-Monitor market trends and competitive landscape to ensure differentiation and profitability.
Cards Product Management
-Manage end-to-end lifecycle for both credit and debit cards, including pricing, rewards, and feature enhancements.
-Collaborate with internal and external stakeholders to design card features, user experience, and value propositions.
-Manage relationships with fulfillment vendors.
Marketing & Go-to-Market
-Collaborate with Marketing to design acquisition campaigns, retention programs, and cross-sell strategies for credit and debit cards.
-Develop targeted promotions leveraging customer insights and digital channels.
-Measure campaign performance and optimize based on data-driven insights.
-Partnership with our Account Team for Value-Added Services delivery
-Support Mastercard account teams to grow Mastercard share with partner banks and resolve any day-to-day inquiries from banks.
-Identify opportunities to leverage Mastercard value-added services (e.g., consulting, analytics, marketing and loyalty solutions) in driving product growth.
-Explore innovative services such as installment programs, lifestyle benefits, and merchant offers.
Analytics & Performance
-Track KPIs for both credit and debit cards: activation, spend, retention, and profitability.
-Conduct data analysis to improve product features and marketing ROI.