The associate on this position is responsible for planning & coordinating all marketing activities for PSR channel in Poland. It is responsible for translating brand strategy into actionable go-to-market plans, with the aim of supporting business growth, boosting recommendation and ensuring the perfect execution of the priorities.
The role is responsible for ensuring brand presence is maximized at the point of sale through tailored trade activities and promotional plans.
The goal is to accelerate health outcomes by ensuring the availability and visibility of our portfolio in our PSR customers, partners and at key events, in full respect of Royal Canin philosophy & communication codes, as well as The Five Principles.
Key responsibilities include:
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Support the development and implementation of trade marketing plans, aligned with brand and sales objectives
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Develop and monitor trade promotions (including sales channels allocation) and in-store activation campaigns to ensure optimal brand presence
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Plans and manages ordering, development and production of all point-of-sale materials, communication, promotional materials, ensuring consistent brand representation across channels
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Plans & coordinates the participation of company events in PSR channel
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Support new product launches ensuring execution & launch excellence
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Own, manage and track budget in collaboration with PSR Sales Lead
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Handles marketing related ERP (SAP) Key User scope
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Measure and analyse the results of marketing plans and promotion activities, aiming for efficiency and efficacy increase
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Works closely with agencies, suppliers, cross-functional teams (CRM, Sales, Portfolio, Brand, Supply Chain, Finance) and Legal Advisors (where needed)
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Follows Company policies & procedures
What are we looking for?
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Experience in Marketing and/or Trade marketing within international company min 3 years