• Coordinate, schedule, and deliver individual and group golf lessons for guests of all skill levels
• Utilize swing analysis technology, launch monitors, and teaching aids in all instruction programs
• Walk the tee line during peak times to market the instruction platform and offer impromptu lessons
• Direct tournaments, leagues, summer camps, and player development series at the venue
Grow the Instruction Platform
• Grow the golf instruction program through marketing, community outreach, and partnerships
• Work with the events team to promote and integrate lessons into event programming
• Supervise information requests related to lesson schedules and instructional series
• Develop and implement player development series ideas that drive engagement and repeat visits
Manage and Develop Instructors
• Manage and develop coaching and sales skills in Lead Instructors
• Build a team of instructors who deliver consistent, high-quality guest experiences
• Hold instructors accountable for lesson quality, scheduling, and guest satisfaction
Manage Operations and Budget
• Manage club fitting, club repair, and general maintenance of golf equipment
• Maintain inventory of golf services tools, technology, and teaching aids
• Meet budgetary requirements for the golf services program
CORE COMPETENCIES FOR SUCCESS
Customer Focus | Building strong customer relationships and delivering customer-centric solutions.
• Builds ongoing relationships with guests at every skill level to drive lesson retention and loyalty
• Asks thoughtful questions to accurately understand each guest’s goals and learning needs
• Follows up with guests to ensure their instruction experience is delivering results
• Anticipates evolving guest interest in golf programming and adjusts offerings accordingly
Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Develops and coaches Lead Instructors to elevate their teaching and sales capabilities
• Communicates clear goals, scheduling standards, and performance expectations to the instruction team
• Leverages the unique strengths of each instructor to build a well-rounded program
• Creates a team culture rooted in passion for the game, excellence in teaching, and guest care
Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Communicates with clarity and enthusiasm to guests ranging from beginners to experienced golfers
• Adjusts teaching style and communication approach to suit each learner’s needs and level
• Partners effectively with the events team, operations leadership, and community organizations
• Documents schedules, lesson programs, and equipment inventory clearly and consistently
Drives Results | Consistently achieving results, even under tough circumstances.
• Grows lesson volume, programming participation, and golf services revenue consistently
• Meets budgetary requirements for the golf services program and manages costs proactively
• Drives the instruction team to achieve strong guest satisfaction and retention outcomes
• Pursues new community relationships and marketing opportunities to expand the platform’s reach