Digital Affinity Insurance Lead - GEGM
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Before you apply
LocationHQ, Kuala Lumpur
Work modeon-site
Typefull-time
SeniorityLead
Experience10+ yrs
Company size10,000+ people
First seenOct 18, 2026 · 3w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Relevant degree level qualification or equivalent
Minimum 10 years working experience in selling/distributing General or Life Insurance products with good understanding of retail insurance products for the digital space
Experienced in digital ecosystems and customer life cycle management
High level of integrity, takes accountability of work and good attitude over teamwork
Takes initiative to improve current state of things and adaptable to embrace new changes
Good understanding of customer segmentation and execution of relevant acquisition and engagement activities via partner's platform(s)
Be adept in managing a business in a complex, multi-functional, cross-border environment
Establish customer life cycle program and manage conversion funnel on a portfolio level, across different insurance product lines
Managing a pipeline of product releases and integrations to our partner's platform(s)
Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks
Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
Highlights any potential concerns/risks and proactively shares best risk management practices
Prior experience in banking (bancassurance)/telco business teams
Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive a fair and equal consideration for employment
Discover the GREAT in your career.
As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurer for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.
Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.
About the role
If you are looking to grow in an enriching career filled with opportunities and potential, we are seeking an experienced professional to join our General Insurance team as Digital and Affinity Insurance Lead. In this exciting role, you will work closely with our digital affinity partners to drive customer acquisition as well as engagement via our partner’s platforms.
The Role:
•
Be adept in managing a business in a complex, multi-functional, cross-border environment – working across different teams and organizations to drive business strategies
•
Good understanding of customer segmentation and execution of relevant acquisition and engagement activities via partner’s platform(s)
•
Establish customer life cycle program and manage conversion funnel on a portfolio level, across different insurance product lines
•
Additional responsibilities lie in managing a pipeline of product releases and integrations to our partner’s platform(s)
•
Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks
•
Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
•
Highlights any potential concerns /risks and proactively shares best risk management practices
•
Other responsibilities entailed
The Person:
•
Relevant degree level qualification or equivalent
•
Minimum 10 years working experience in selling/distributing General or Life Insurance products with good understanding of retail insurance products for the digital space.
•
Prior experience in banking (bancassurance)/telco business teams a plus
•
Experienced in digital ecosystems and customer life cycle management
•
High level of integrity, takes accountability of work and good attitude over teamwork
•
Takes initiative to improve current state of things and adaptable to embrace new changes
Legal
Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive a fair and equal consideration for employment.
Location: HQ, Kuala Lumpur
Entity: Great Eastern General Malaysia
Employment Type: Permanent
To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.
About Great Eastern
Established in 1908, Great Eastern places customers at the heart of everything we do. Our legacy extends beyond our products and services to our culture, which is defined by our core values and how we work. As champions of Integrity, Initiative and Involvement, our core values act as a compass, guiding and inspiring us to embrace the behaviours associated with each value, upholding our promise to our customers - to continue doing our best for them in a sustainable manner.
We work collaboratively with our stakeholders to look for candidates who exhibit or have the potential to embrace our core values and associated behaviours, as these are the key traits that we expect from our employees as they develop their careers with us.
We embrace inclusivity, giving all employees an equal opportunity to shine and play their role in exploring possibilities to deliver innovative insurance solutions.
Since 2018, Great Eastern has been a signatory to the United Nations (UN) Principles of Sustainable Insurance. Our sustainability approach around environmental, social, and governance (ESG) considerations play a key role in every business decision we make. We are committed to being a sustainability-driven company to achieve a low-carbon economy by managing the environmental footprint of our operations and incorporating ESG considerations in our investment portfolios; improving people’s lives by actively helping customers live healthier, better and longer; and drive responsible business practices through material ESG risk management.