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Partner directly with the leadership team to translate strategic vision into products that customers and Brand Partners love.
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Translate customer, Brand Partner, operational, and stakeholder needs into product requirements that account for both digital and physical product realities.
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Bring a hardware-informed product mindset to roadmap decisions, including feasibility, manufacturability, operational complexity, logistics, quality, compliance, reliability, supportability, and scalability.
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Collaborate with internal and external stakeholders across Product, Engineering, Operations, Supply Chain, Compliance, Fulfillment, Customer Support, and Brand Partner teams to ensure products can be successfully built, launched, delivered, and supported.
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Create product artifacts that capture end-to-end requirements across the full product lifecycle, including user outcomes, stakeholder needs, technical constraints, operational workflows, physical product dependencies, launch readiness, and post-launch support requirements.
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Anticipate real-world implementation risks, including vendor dependencies, fulfillment constraints, quality issues, regulatory considerations, physical product limitations, and customer experience breakdowns.
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Evaluate tradeoffs between customer experience, business impact, technical feasibility, operational readiness, compliance, and physical product constraints.
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Deeply understand and represent the voice of EllieMD’s Brand Partners and customers in everything you build.
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Define success metrics, prioritize product problems, and ship solutions that achieve measurable business goals.
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Own and drive one or more products from concept through launch and beyond, maintaining accountability for outcomes and continuous improvement.
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Work closely with Design, Engineering, Data, and Operations to learn quickly, iterate rapidly, and ship high-quality products.
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Build and maintain product backlogs that balance quick wins with long-term strategic initiatives.
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Drive progress against milestones, resolve blockers, and maintain healthy team execution.
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Gather and analyze user research, product insights, and market data to inform product decisions and prioritization.
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Create structured product documentation, including PRDs, user stories, and technical specifications, to guide implementation and ensure team alignment.
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Coordinate effectively across functions to ship products that work seamlessly across the customer journey.
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Communicate clearly about what you are building, why it matters, progress updates, risks, and key learnings.
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Identify gaps and interdependencies across systems and proactively ship solutions that improve organizational efficiency.
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Facilitate brainstorming and strategy sessions, distilling complexity into products that solve real problems.
What You’ll Do: 30-60-90 Day Plan
First 30 Days: Learn, Align, and Build Context
In your first 30 days, you will develop a deep understanding of EllieMD’s business, customers, Brand Partner model, product ecosystem, operational workflows, and strategic priorities:
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Build a deep understanding of EllieMD’s mission, healthcare platform, Brand Partner network, customer experience, current product priorities, and cross-functional workflows.
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Meet with key stakeholders across Leadership, Product, Engineering, Operations, Supply Chain, Compliance, Fulfillment, Customer Support, Data, and Go-to-Market to understand goals, pain points, constraints, and dependencies.
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Map the end-to-end customer and Brand Partner experience across digital touchpoints, physical product flows, fulfillment, support, compliance, and operational handoffs to identify early risks, gaps, and opportunities.
First 60 Days: Prioritize, Define, and Drive Execution
By 60 days, you will begin translating business strategy, customer needs, Brand Partner insights, and operational realities into clear product priorities and execution plans:
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Synthesize learnings from stakeholders, customers, Brand Partners, data, operations, and market context into clear product insights, roadmap recommendations, and success metrics.
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Own or co-own one or more product areas or initiatives, creating clear PRDs, user stories, technical requirements, operational workflows, launch plans, and post-launch support requirements.
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Build and maintain a prioritized backlog that balances customer value, business impact, technical feasibility, operational readiness, compliance, physical product dependencies, and scalability.
First 90 Days: Ship, Measure, and Scale Impact
By 90 days, you will be actively driving product outcomes, improving execution quality, and helping EllieMD ship products and experiences that work reliably across digital, physical, operational, and customer-facing environments:
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Lead one or more product initiatives from concept through launch, iteration, or measurable milestone completion in partnership with Product, Engineering, Operations, Supply Chain, Compliance, Fulfillment, Support, Brand Partner, and Go-to-Market teams.
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Ensure product launches are supported by clear requirements, operational readiness, quality checks, compliance considerations, fulfillment plans, support documentation, success metrics, and post-launch monitoring.
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Use data, customer feedback, Brand Partner insights, support trends, and operational learnings to improve the product, resolve blockers, manage dependencies, and shape the roadmap for future growth.