The Consumer Experience: How Pickle feels. The emotional arc of discovering an item, the confidence of submitting an order, the coordination of the exchange, and the repeat behavior. You own the consumer experience end to end and you are the person accountable for making it seamless, smooth, and enjoyable.
Design Vision & Direction: The overall look, feel, and interaction across every surface (mobile, web, marketing, new markets, new categories, etc.). You set the bar for visual design, typography, motion, and interaction, and you defend it across the company.
The Core Marketplace Experience: Discovery, listing, requests, acceptance, fulfillment, return, repeat. You design the core loops that renters and lenders move through every day, and you obsess over the friction points that cost Pickle transactions.
Merchandising & Browse: Consumer shopping lives and dies on browse. How inventory is surfaced, how editorial moments get built into the feed, how trust signals appear next to a listing, how a user goes from “cute” to “request” in under ten seconds. This is squarely your territory.
Brand Inside the Product: You’re the person making sure the brand shows up in every state of the app, not just the marketing site. Empty states, error states, email templates, push copy, the micro-moments that make Pickle feel like Pickle.
Hands-On Execution: You design in Figma when exploration calls for it. You work directly in code when execution calls for it. Tuning spacing, adjusting copy, dialing in an easing curve, shipping a small polish pass. You’ll partner closely with the cofounders and with engineering to contribute directly to the product, often without a handoff.
AI-Native Design Workflow: You use AI tools every day and with intention. Accelerate exploration, generate variants, prototype in code, and scale your output. You have a point of view on how consumer design should be done in the AI era and you help shape how Pickle does it.