Key Responsibilities and Job-Related Characteristics:
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Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel.
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Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel in partnership with the Channel Manager.
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Proactively identify and capitalize on new business opportunities to enhance profitability and expand PR product penetration.
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Ensure all promotional agreements are properly reviewed, managed, and renewed in a timely manner.
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Collaborate closely with the Marketing team to execute promotional initiatives, assess their effectiveness, and provide actionable improvement recommendations.
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Monitor and analyze market trends and competitor activities, delivering regular insights and performance reports.
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Secure, maximize, and continuously improve product display quality and brand visibility across all key signature outlets.
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Build and maintain strong, long-term customer relationships through professional service, positioning the company as a preferred business partner.
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Ensure timely payment collection in line with channel requirements and company finance policies.
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Strategically manage product pricing to protect margins and support channel objectives.
Knowledge and Skills Requirements:
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Degree holder, with 5+ years relevant experience in trading field (alcoholic industry or FMCG is preferred)
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Former experience in traditional on-trade outlets is an advantage
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Dynamic, outgoing with good initiative and interpersonal skills
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Proactive, with self-motivated mindset to drive result and achieve target
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Good interpersonal, communication and negotiation skills