The opportunity as Head of Viral Social (UGC & Clippers)
We’re building a world-class team.
You’ll lead Viral Socials at AIOS, fully owning the system that turns UGC into predictable viral reach across TikTok, Instagram, Facebook, and creator-led channels.
Your fundamental role is to engineer attention at scale. You’ll build a repeatable virality engine that consistently turns short-form content into high-volume reach, engagement, and brand awareness.
You’ll own the entire UGC virality system end-to-end: sourcing creators, managing output quality, building AI-assisted workflows, coordinating clippers and editors, optimizing publishing cadence, and expanding distribution. You’ll nail building out repost ecosystems, meme pages, creator partnerships, and emerging formats.
You’ll design feedback loops between content creation, distribution, and performance, rapidly testing hooks, formats, narratives, and posting strategies to identify what spreads. You’ll then scale “winners” aggressively.
You’ll work closely with our Creative and Performance teams to turn social media into a scalable acquisition channel while maintaining quality and compliance.
Success in this role means building one of the highest-performing organic growth engines in consumer health, making all AIOS brands impossible to ignore online.
This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice. You must be around until midday Pacific Time every weekday to have enough crossover with me.
This is a senior role. You’ll report directly to our VP Growth (Rick Singh) and work closely with me, Richie :) (our CEO). I’m intense, so you’ll also be intense. You’ll work long days and regularly work weekends.
You’ll work closely with our AI Growth Lead (Marie Boes) and our Ambassadors & Socials Lead (Erin Flores).