Maximize Revenue & Guest Satisfaction
Oversee the execution of all upsell programs and ensure seamless guest interactions
Continuously analyze data and guest feedback to adjust pricing strategies and sales tactics
Identify new revenue opportunities that enhance the fan experience
Participate in the venue’s sustainability initiatives, helping to educate guests and staff on eco-friendly efforts while devising programs to reinforce these efforts
Lead & Develop a High-Performing Team
Train and manage the Ancillary Sales team to be proactive, sales-focused, and guest-friendly
Foster a culture of innovation and experimentation with product sales
Provide ongoing coaching to optimize sales performance
Interview and hire a professional, sales-driven team of individual performers and team players
Collaborate with venue leadership to ensure proper staffing and efficient operations
Work closely with the box office team to troubleshoot any issues with inventory, pricing, or guest concerns
Maintain inventory of ancillary products (lawn chairs, merchandise, etc.) throughout the season
Secure and reconcile day-of-show ancillary sales
Participate in the team’s post-show sweeps to include lawn chair removal and recyclables collection
Lead back-end construction of sales inventories, pricing, and other ancillary initiatives
Other related duties as assigned by management