Social Media Strategy Lead (Films)
LocationNew Orleans, Louisiana, United States
Typepart-time
SeniorityLead
DepartmentHire Digital
Company size501–1,000 people
PostedSep 9, 2026 · 1mo ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
Strong understanding of community building and creator engagement
Ability to operate independently as a freelance consultant while providing strategic guidance
US-based or strong knowledge of the US film and entertainment audience
Skills
Instagram
TikTok
Meta
Facebook
About the role
We are seeking a Freelance Social Media Strategy Lead (Films) to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.
Responsibilities
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Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
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Advise on content pillars, themes, and positioning for a distinctive social brand.
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Recommend Reels and short-form video strategies, including content cadence and formats.
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Build and manage community engagement initiatives and creator/fan partnerships.
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Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
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Define target audiences and advise on segmentation and growth opportunities.
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Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.
Requirements
•
Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
•
Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
•
Strong understanding of community building and creator engagement.
•
Ability to operate independently as a freelance consultant while providing strategic guidance.
•
US-based or strong knowledge of the US film and entertainment audience preferred.