By month one, the brand has shown up in something visible (a campaign, a deck, an ad set, an event) with your name on it. By month three, every new deck is built from your templates, every event looks like Viktor, our ads beat the ones we benchmark against, and the rollout is done across decks, ads, social, and content. When someone asks “is this on-brand?” they ask you, not the brand book. This role doesn’t work without daily AI use.