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HY
Hyphen Connect Limited

Social Media Content Creator (Instagram Reels | AI-Driven)

Location
APAC
Department
Engineering
Last seen
19m ago
Role Overview
We are looking for a Social Media Content Creator to own end-to-end Instagram Reels production. This role involves turning global trends into engaging short-form content through ideation, scripting, editing, and AI-assisted production.
Key Responsibilities
•
Own full-cycle Instagram Reels production (idea → script → edit → delivery)
•
Translate global trends into engaging short-form content
•
Write strong hooks and scripts optimized for retention
•
Produce and edit Reels with fast turnaround times
•
Use AI tools to support ideation and content creation workflows
•
Continuously test formats and improve content performance
•
Stay updated on short-form video trends across platforms
Requirements
•
Experience creating short-form video content (IG Reels / TikTok / YouTube Shorts)
•
Strong storytelling and scripting ability
•
Video editing skills using CapCut, Premiere Pro, Final Cut Pro, or similar
•
Experience using AI tools such as ChatGPT, Runway, Midjourney, or equivalent
•
Strong understanding of social media trends and viral mechanics
•
Strong English communication skills (Chinese is a plus)
Nice to Have
•
Web3 / crypto / fintech content experience
•
Experience growing social media accounts
•
Exposure to international audiences
Key Attributes
•
Strong taste in content
•
Ability to consistently generate ideas that perform
•
Comfort with experimentation and iteration in fast feedback cycles
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