The Product Marketing team provides value add by:
Designing product related market strategies and marketing plans to ensure profitable business with the product assigned.
Analyzing and evaluating market information and data about a target markets, customers, competitors and their potentials.
Deriving product requirements and “Go-to-market” plans, including pricing, promotion and placing of products.
Driving the product related outbound marketing activities, designing product marketing campaigns.
Leading product related alignments with respect to pricing, product messaging and market positioning.
Ensuring technical specification and data of product are well documented, filed and maintained in the systems.
A job at this level…:
Negotiates and agrees on project targets, budgets, resources and timelines with all stakeholders involved (customers, business, etc.).
Plans corresponding project portfolio and resources needed, and assess all kind of operational risks related.
Designs operations-related guidelines to ensure all efficient, effective and compliant business or cross-functional operations.
Supports sales organization in approaching important or key-stakeholder in the assigned markets.
May initiate strategic options (e. g. , strategic projects), and discuss options with superior management.