HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
Cross-Functional Leadership:
• Partner closely with merchants, product developers, and sales teams to ensure apparel graphics align with product goals, assortment strategy, and business needs across all seasonal initiatives.
• Lead presentations to senior leadership and cross-functional stakeholders, effectively communicating and selling design concepts with clarity and creative conviction.
• Serve as a trusted design expert and mentor to junior designers, providing hands-on guidance, constructive feedback, and a collaborative environment that fosters professional growth.
• Act as a creative resource to senior leadership, offering informed design insights that elevate the team’s overall aesthetic and execution quality.
Fan & Customer Impact (Obsessed with Fans)
• Design and develop apparel graphics that authentically connect with sports fans, translating team and brand identity into compelling, wearable visual stories.
• Apply a strong understanding of typography, color theory, layout, and composition to deliver designs that resonate with fans across leagues, teams, and events.
• Ensure all graphics meet licensed product standards, maintaining the integrity of sports and brand identities while pushing the creative aesthetic forward.
• Create design toolkits that bring consistency and cohesion across all consumer touchpoints, from initial ideation through final product execution.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
• Stay current on trends and best practices in apparel design, licensed graphics, and production techniques, applying that knowledge to continuously improve team processes and creative output.
• Bring a strong point of view on integrating artificial intelligence into the product creation workflow, using AI tools to enhance design efficiency without compromising quality or brand standards.
• Identify and develop the most compelling design solutions within a given creative direction, solving complex visual challenges independently and with resourcefulness.
• Champion a culture of creative innovation by sharing ideas, exchanging feedback with peers, and elevating the collective standard of the design team’s work.
Ownership & Execution (Determined & Relentless Mindset)
• Independently manage and execute multiple apparel graphics projects simultaneously, meeting all deadlines while maintaining the highest standards of quality and minimizing technical errors.
• Translate creative direction into actionable, production-ready design toolkits that enable consistency and efficiency across the broader design team.
• Demonstrate expert-level command of licensed and apparel design principles, ensuring all work is technically sound and aligned with production and merchandising requirements.
• Take full ownership of projects from initial concept through final execution, maintaining a relentless focus on craft, detail, and delivery excellence.
AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement