* Directly supervise, mentor, and manage daily workflows for a team of Digital Content Creators (DCCs), enforcing strong editorial ethics, high production quality, and consistent brand voice.
* Champion a video-first newsroom mindset, guiding the team away from traditional text publishing to focus on video, social clips, and live feed distribution.
* Set platform growth KPIs, and establish best practices for visual storytelling and video editing workflows on social media and the web.
* Partner directly with the Fox Local Los Angeles Streaming Content team to identify high-value live feeds for social distribution, driving social reach back into active viewership for the FOX LOCAL live streaming app.
* Optimize all social output using platform-native features, including custom video thumbnails, strong visual hooks, optimized aspect ratios, engaging captions, and algorithmic best practices.
* Coordinate regularly with digital and social leadership at KTVU (San Francisco) to align content strategies, co-promote major statewide news events, and share cross-market video assets across California.
* Establish shared social playbooks, test emerging platforms, and leverage regional audience synergies between Northern and Southern California news operations.
* Monitor real-time platform analytics and performance metrics (completion rates, average watch time, reach, engagement) to refine video strategies and maximize organic reach.
* Maintain strict news judgment and ethical standards in fast-paced breaking news situations, ensuring speed to publish never compromises accuracy or brand integrity.