You’re technically fluent and genuinely curious about the product. You don’t need to be an engineer, but you need to understand how software products work, architecturally, not just conceptually. When an engineer explains a design decision, you understand why it matters and can translate it into something a reporter or analyst would care about.
You’ve run product comms at a fast-moving technology company. You’ve lived through the chaos of a product team that ships faster than comms can keep up, and you’ve built systems to stay ahead. You know how to run a launch process that’s tight but not slow, and you know when to push for a bigger moment versus when to just get the word out.
You have real trust and incident comms experience. You’ve worked on or alongside security, privacy, or trust and safety teams. You know the difference between proactive trust storytelling and reactive crisis management, and you’ve done both. You’ve been in the room during a product incident and know how to craft external communications that are honest, precise, and fast.
You have strong media relationships in the tech and AI ecosystem. You know the reporters, podcasters, and analysts who cover AI, developer tools, and enterprise technology. You understand what makes them care about a product story, and you can get Lovable in front of them.
You write clearly, concisely, and technically without being dry. Product comms doesn’t mean jargon-heavy. Your writing is precise, human, and accessible, even when the subject matter is complex or the situation is sensitive.
You connect dots and see around corners. A feature ships, and you immediately think: which reporter is writing about this problem? What should our CTO say on social? How does this fit the narrative arc we’ve been building for the quarter? That connective instinct is what makes this role work.
You’re hands-on, agile, and low-ego. You’ll draft the press materials, build the media list, coordinate the launch timeline, and prep the spokesperson. You thrive in environments where the plan changes and the pace is relentless.
You have 8+ years of experience in communications, including product launches and trust or incident communications at a technology company. You’ve run launch processes, managed incident response, and built media relationships in the tech ecosystem.