Technical Product Manager (Ads / AI Growth) — TPdM
📌 Role Overview
We are looking for a Technical Product Manager (TPM) to lead the development of AI-powered advertising and growth products.
You will sit at the intersection of AI systems, advertising platforms, and performance growth, translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance.
This role requires a strong combination of product thinking, technical depth, and understanding of digital advertising systems.
🎯 Key Responsibilities
1. AI Ads Product Strategy
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Define the product strategy for AI-driven advertising systems, including:
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AI-generated ad creatives (copy, image, video)
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Automated campaign optimisation
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Audience targeting and personalisation systems
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Identify high-impact opportunities to improve core metrics such as ROAS, CAC, CTR, and conversion rate
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Translate growth and marketing needs into structured product and system requirements
2. Ads System & Technical Design
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Work closely with engineering teams on the design of core advertising systems, including:
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Ad ranking and recommendation systems
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Bidding and budget allocation mechanisms
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Attribution and measurement models
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Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops
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Evaluate trade-offs between performance, scalability, latency, and cost
3. AI-Driven Growth Products
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Build and scale AI-powered advertising products, such as:
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Automated creative generation systems (text/image/video)