Responsibilities:
• Build, launch, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other ad platforms
• Manage campaign structure, budgets, bids, audiences, creative testing, and performance pacing
• Analyze CAC, CPI, CPA, ROAS, retention, conversion quality, and funnel performance
• Identify what is working, what is wasting budget, and what needs to be tested next
• Work with creative teams to turn performance data into new ad angles and creative briefs
• Monitor campaigns daily and prepare weekly performance insights
• Help create repeatable playbooks for campaign setup, testing, optimization, and scaling
• Support client-facing strategy when needed