Build your own pipeline - You will run high-volume, high-quality outbound into target mid-market accounts. This includes cold email, phone, LinkedIn, personalized video, account research, trigger-based outreach, and creative campaign ideas. You should be excited by the idea of finding your own opportunities, not waiting for perfect inbound leads.
Own the full sales cycle - You will manage opportunities from first touch to close. That includes prospecting, qualification, discovery, product demos, business-case development, security reviews, negotiation, legal/procurement coordination, and handoff to Customer Success.
Run multi-stakeholder deals - Most deals will involve several people: a business champion, an economic buyer, a technical evaluator, and often security or procurement. You will map the buying group early, build consensus, and keep every stakeholder moving toward a decision.
Sell business outcomes, not just AI features - You will help customers understand how HeyGen can reduce video production costs, speed up content creation, improve localization, personalize customer communication, and unlock new video workflows that were not possible before. You will build business cases with a clear return that a budget holder can sign off on.
Sell across web app and API use cases - Some customers will want to use HeyGen directly through the web app. Others may want to integrate HeyGen into their own product, platform, workflow, or internal system using APIs. You do not need to be an engineer, but you should be technically curious and comfortable explaining technical concepts in simple business language.
Move fast and create urgency - Mid-market cycles are longer than a commercial deal, but they should never drift. You will keep deals moving, create momentum with busy buyers, ask direct questions, uncover pain, tie pain to business impact, and drive clear next steps.
Partner with PLG, growth, product, and customer teams - You will work with product-led growth signals, self-serve users, product usage data, customer requests, and inbound interest to identify expansion and conversion opportunities. Maintain strong pipeline discipline - You will keep CRM data clean, forecast accurately, manage next steps, and understand the difference between real pipeline and hopeful pipeline.