We’re looking for a Strategic Go-to-Market Manager for our newest brand, PupGum. PupGum is our first-of-its-kind dog dental chew with clinically proven compounds that freshen dog breath and clean teeth. You thrive at the intersection of marketing, growth, and business development. You are highly entrepreneurial and are equal parts analytical thinker, creative problem solver, and operational doer.
You’ll be responsible for identifying, testing, and scaling new ways to build awareness, acquire customers, and unlock growth – working cross-functionally and independently to develop initiatives that sit outside our core paid channels. This could include everything from building partnerships to shaping field programs, expanding our community footprint, or activating underutilized organic levers.
This role is ideal for someone with a background in consulting, finance, or high-growth environments who’s ready to roll up their sleeves and own high-impact initiatives from strategy through execution.
You’re a builder. You’re creative and naturally curious - you appreciate great branding and marketing, and you know you could build that yourself. You’re equally comfortable with high level strategic thinking and detail oriented marketing work. You thrive by taking ownership of projects and driving them forward without needing hand-holding. You are an exceptional communicator who can manage various external and brand relationships. You’re excited about the opportunity to help craft the storytelling and marketing for a fast-growing, innovative brand end-to-end.