Makro is looking for an experienced Senior Manager - Livestream & Content Operations to lead the planning, execution, and optimization of livestream commerce and content initiatives across our digital and social platforms. The ideal candidate has hands-on experience running large-scale livestream events and a strong operational mindset for driving engagement, conversion, and brand growth.
Key Responsibilities
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Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis.
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Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders to ensure smooth execution.
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Develop content calendars and creative concepts that align with Makro’s brand positioning and commercial goals.
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Own the end-to-end operations of livestream and content projects, including scheduling, budgeting, vendor coordination, and on-site/virtual event management.
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Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights to optimize future sessions.
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Collaborate with marketing, merchandising, and category teams to align livestream content with promotions and product launches.
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Manage relationships with livestream hosts, KOLs/KOCs, and platform partners to expand reach and improve content quality.
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Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities to continuously improve strategy.
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Prepare regular performance reports and present recommendations to management.
Requirements
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7+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations.
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Proven track record of planning and executing large-scale livestream events (high concurrent viewership, multi-stakeholder coordination, or high-GMV sessions).
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Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live, etc.) and content/social media operations.
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Solid project management skills with the ability to manage multiple livestream/content projects simultaneously under tight timelines.
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Data-driven mindset with experience analyzing livestream KPIs and translating data into actionable improvements.
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Excellent coordination and communication skills to work cross-functionally with marketing, merchandising, and external partners (hosts, agencies, KOLs).
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Creative sensibility for content storytelling, combined with strong operational execution.
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Good command of English
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits
Health Insurance – At Makro PRO, we care about your health! Group insurance from a top insurance company is included in your benefits—OPD, IPD, Emergency OPD
Provident Fund – Makro PRO cares about your long-term plan! We offer 3% provident fund.
Year-end bonus – We include variable and performance bonus for our employees.
Gym Facilities – Our Head office has a fitness center, yoga room, and recreational space. Enjoy Bangkok scenery and work your body!
Attractive Vacations days – Enjoy our attractive annual leave of 20 days!
No overtime – We work 5 days a week. We set our own goals and deadlines.
Cool hardware – New MacBook. The tool to help you be the best of yourself.
Free car parking space – No more stress or extra cost if you drive to work. We offer free parking space for our employees.
Best Culture
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Clear focus.
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Diverse Workplace (Our members are from around the world!)