• 4+ years in direct response creative strategy, with hands-on experience in health, wellness, or supplements specifically
• You’ve produced at least one ad that crossed $100k in spend in a single month
• Fluent in Meta Ads Manager across every metric that matters: CPA, nCPA, hook rate, CTR, AOV, RPV, cohort data
• You know how to use GetHooked, AdSpy, and the Meta Ads Library as real research tools — not things you’ve just logged into
• Your background is in video and direct response. You understand what makes a VSL or native ad convert at scale. This is not a UGC role.
• Experience managing and developing junior strategists — giving feedback, assigning work, and raising the bar on output quality
• You thrive in lean, fast environments where the standard is performance, not process