Reporting directly to the CEO, this role is a pivotal strategic leadership position responsible for driving enterprise-wide growth and digital innovation, offering unparalleled autonomy and direct influence on the company’s long-term roadmap
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Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
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Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
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Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
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Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
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Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
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Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
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Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
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Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
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Support ad-hoc projects and assignments as required
Requirements
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Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5
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Minimum 8 years’ experience in growth marketing, digital marketing, partnership marketing or integrated marketing.
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Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred
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Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics
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Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage
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Proven track record in managing integrated campaigns and delivering measurable business results
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Strong commercial mindset, project management and stakeholder management skills
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Excellent command of written and spoken English and Chinese