Find jobs
Pricing
Free Resume Checker
Blog
Sign in
Sign up
FIND JOBSPRICINGFREE RESUME CHECKERBLOGSIGN INSIGN UP
UO
Uobgroup

Digital Usage Analyst

LocationKuala Lumpur (City Area)
Work modehybrid
Typefull-time
SeniorityMid
DepartmentMarketing
Company size10,000+ people
PostedNov 5, 2025 · 11mo ago
Verified livenow
At a glanceSummarised by Seekless from the posting.
Must have21
Able to conceptualize and create plans to acquire new digital customers, keep them active and engaged digitally
Define and prioritize campaigns and initiatives that improve digital engagement and conversion
Champion customer needs and translate insights into actionable product improvements
Manage customer communication by focusing on customer experience and user journey to drive digital adoption & usage
Responsible to ensure consistent quality execution all marketing initiatives
Focus to drive Mobile Banking (TMRW) on customer lifecycle from adoption to usage
Manage internal stakeholders & all bank channels eg Sales, Branches, Operations, Call Centre
Responsible to provide consistent reports (Regulatory & Management) and measure success
Liaise and work with various stakeholders (Legal, Compliance, Strategic Communications, Brand, Channels, Demand team, Vendor, T&O and etc) pertaining to the development and implementation of TMRW campaigns and communications
Implement and execute strategy to educate and train internal customer about TMRW services for them to provide the basic support to customer
Provide updates to senior management monthly or adhoc reports/presentation whenever necessary
Use analytics to understand customer behaviour and product performance to refine marketing and communication strategy
Conduct A/B testing and funnel tracking to draw learnings to plan for future campaigns / initiatives
Monitor and support existing features in digital and mobile banking system
Support front-liners on any queries on the features/system functionality
Review guidelines (by Group/regulatory) to ensure in-compliance and monthly reporting
Marketing
Microsoft Office i.e. PowerPoint, Excel, Word
Analytics tools e.g. Qlik, Adobe Analytics
JIRA and Confluence
University-Bachelor
Eligibility2
Compliance to Group, Local & Regulatory policies for Digital Banking
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors
Skills
Microsoft Office
PowerPoint
Excel
Word
Qlik
Adobe Analytics
JIRA
Confluence
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
Strategic Marketing Communications
•
Able to conceptualize and create plans to acquire new digital customers, keep them active and engaged digitally.
•
Define and prioritize campaigns and initiatives that improve digital engagement and conversion.
•
Champion customer needs and translate insights into actionable product improvements.
•
Manage customer communication by focusing on customer experience and user journey to drive digital adoption & usage;
•
Responsible to ensure consistent quality execution all marketing initiatives.
Campaign Marketing (Mobile and Internet Banking)
•
Focus to drive, Mobile Banking (TMRW) on customer lifecycle from adoption to usage;
•
Manage internal stakeholders & all bank channels eg Sales, Branches, Operations, Call Centre;
•
Responsible to provide consistent reports (Regulatory & Management) and measure success.
•
Liaise and work with various stakeholders (Legal, Compliance, Strategic Communications, Brand, Channels, Demand team, Vendor, T&O and etc) pertaining to the development and implementation of TMRW campaigns and communications.
•
Compliance to Group, Local & Regulatory policies for Digital Banking.
•
Implement and execute strategy to educate and train internal customer about TMRW services for them to provide the basic support to customer.
•
Provide updates to senior management monthly or adhoc reports/presentation whenever necessary.
Data-Driven Decision Making
•
Use analytics to understand customer behaviour and product performance to refine marketing and communication strategy in order to drive better conversion.
•
Conduct A/B testing and funnel tracking to draw learnings to plan for future campaigns / initiatives.
Others – Reporting and Monitoring
•
Monitor and support existing features in digital and mobile banking system.
•
Support front-liners on any queries on the features/system functionality.
•
Review guidelines (by Group/regulatory) to ensure in-compliance and monthly reporting.
Core Competencies (Technical Competencies)
•
Marketing
•
Microsoft Office i.e. PowerPoint, Excel, Word
•
Analytics tools e.g. Qlik, Adobe Analytics
•
JIRA and Confluence
Additional Requirements
University-Bachelor
Be a Part of the UOB Family
Legal
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate’s age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a Difference
More roles at Uobgroup
Portfolio FinancingManagement AssociateSource of Wealth(SOW)Reviewer, Middle Office Anti Money Laundering ControlsSO, Wealth Relationship Manager (Jln Othman)Business Development Manager
Seekless
Seek less: one search across companies' own career pages, instead of a dozen job boards.
Product
Find jobsCompaniesPricingFree Resume Checker
Company
AboutBlog
Legal
PrivacyTermsCookies
© 2026 SEEKLESS. ALL RIGHTS RESERVED.BUILT WITH CARE