Own Clara’s brand identity end to end: visual system, voice and tone, and the narrative that ties product, marketing, and culture together — and be accountable for whether it lands, not just whether it looks good.
Build and lead a brand team — designers, writers, motion and production talent — recruiting exceptional people and creating the conditions for them to do their best work.
Build AI-powered brand production tooling: design and ship the workflows, templates, and AI-assisted systems that let non-designers across Clara produce on-brand work without bottlenecking every asset through your team. Think prompt libraries, generative image workflows, copy scaffolding, automated asset resizing — built and iterated, not just imagined.
Prototype fast, validate faster: go from brand brief to working asset or system in days, test it against real usage and perception, kill what doesn’t work, and scale what does.
Set up the operating rhythm for brand work — intake, briefs, reviews, approvals — so work moves quickly without sacrificing quality.
Lead by making when it counts: concept development, art direction, and hands-on craft on Clara’s highest-stakes brand moments — launches, campaigns, major events, the moments people remember.
Partner with Product Marketing, Growth, and Sales to ensure brand shows up consistently across every customer touchpoint, from the website to the sales deck to the app itself.
Partner with People and Recruiting to make Clara’s employer brand as sharp and intentional as its customer-facing brand.
Establish the metrics and feedback loops that show whether brand investment is working — awareness, perception, consistency, and business impact — and report on it in plain, honest terms.