Event Strategy & Execution
Develop and execute premium events and hospitality experiences designed to engage corporate partners, high-net-worth clients, agencies, prospects, and key stakeholders.
Lead end-to-end event planning including creative concept development, venue sourcing, budgets, timelines, production, vendors, guest experience, and onsite execution.
Build event strategies aligned to sales milestones, ticketing moments, Olympic announcements, and cultural tentpole opportunities.
Create unique programming concepts that integrate product storytelling, athletes, talent, partners, content, and luxury hospitality moments.
Ensure all events reflect Olympic Hospitality standards, partner requirements, and premium brand positioning.
Partnership & Stakeholder Management
Serve as a key point of contact across internal teams, external agencies, vendors, brand partners, and strategic collaborators.
Support the development of partnership activations that elevate Olympic Hospitality and create value for clients, prospects and global stakeholders.
Identify opportunities with lifestyle, luxury, entertainment, sports, culinary, fashion, art, and culture partners to enhance event experiences.
Coordinate cross-functional collaboration between marketing, sales, partnerships, communications, creative, operations, and leadership teams.
Manage partner deliverables, timelines, approvals, and execution requirements.
Event Marketing & Experience Development
Partner with content, social, PR, and creative teams to maximize event impact before, during, and after each activation.
Develop event briefs, guest journeys, run of shows, programming concepts, and executive communication materials.
Collaborate with design, photography, video, and production teams to create elevated event environments and content opportunities.
Support VIP guest experiences, executive hosting, hospitality programming, and client relationship-building initiatives.
Identify new trends and opportunities across sports, entertainment, luxury hospitality, and experiential marketing.
Ensure event strategies support revenue goals, sales priorities, client engagement, and brand awareness objectives.
Track event KPIs including attendance, pipeline influence, client engagement, partner value, content performance, and ROI.
Manage post-event reporting including insights, recommendations, and opportunities for future optimization.
Maintain event calendars aligned with Olympic milestones, sales campaigns, and global marketing initiatives.
Build scalable processes and best practices for premium event execution leading into the Games.