Founding Growth & Brand Lead
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Before you apply
SalaryNo pay range posted
LocationRedwood City
Work modeon-site
Typefull-time
SeniorityLead
DepartmentHeadquarters
Company size5+ people
PostedJun 3, 2026 · 5mo ago
Verified live3d ago
May no longer be actively hiring
Posted by the company on Jun 3, 2026100% of this company's open roles have been listed for 90+ daysNo pay range listed, though California requires one
At a glanceSummarised by Seekless from the posting.
Strong growth instincts
Excellent creative judgment
Operational intensity
Fast execution
Deep curiosity about customers
Experience with Google Ads, Meta Ads, or local acquisition
Experience with conversion optimization and landing pages
Experience directing creative production
Experience with local SEO or home services
Experience working closely with founders or small teams
Strong writing instincts
About the company
Electric Air is building a modern home climate company.
We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience.
Electric Air combines:
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real-world HVAC operations
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product development
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software and technology
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design and branding
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customer experience
About the role
We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area.
This is a highly hands-on role for someone who combines:
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strong growth instincts
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excellent creative judgment
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operational intensity
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fast execution
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deep curiosity about customers
You should be equally comfortable:
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launching a Meta campaign
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giving feedback on a landing page
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coordinating a video shoot
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improving attribution
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organizing a homeowner event
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reviewing install photos for quality and consistency
This is not a traditional corporate marketing role. We are looking for a builder.
What You’ll Own
Growth & Acquisition
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Manage and improve paid acquisition across Google, Meta, LSA, and other channels
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Improve landing pages, conversion funnels, and attribution
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Develop experiments to improve lead quality and customer acquisition cost
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Work closely with leadership to identify growth opportunities and bottlenecks
Creative & Brand
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Source and manage photographers, videographers, designers, freelancers, and agencies
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Maintain a high bar for visual quality and brand consistency
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Help shape the voice, positioning, and identity of Electric Air
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Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
Website & Funnel Optimization
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Own and improve the website experience
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Create and iterate on landing pages
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Improve top-of-funnel conversion and attribution systems
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Work with engineers and contractors to ship quickly
Local Brand Presence
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Help Electric Air become a recognized and trusted local brand
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Support partnerships, events, workshops, and community presence
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Develop systems for reviews, referrals, and neighborhood density
Content & Storytelling
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Turn real installs and customer experiences into compelling marketing
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Help communicate technical concepts simply and elegantly
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Build systems for collecting photos, videos, testimonials, and install stories
What We’re Looking For
You may not fit perfectly into a traditional marketing category. That’s okay.
We care more about:
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taste
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judgment
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speed
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ownership
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curiosity
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adaptability
than polished corporate experience.
Ideal candidates often come from backgrounds like:
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startups
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consumer brands
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growth roles
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creative agencies
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DTC
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local service businesses
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hospitality
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independent creator/operator work
You Might Be a Fit If You:
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Have strong opinions about what makes a brand feel premium, trustworthy, and modern
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Can distinguish between tasteful marketing and generic contractor marketing
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Are highly resourceful and comfortable working with constraints
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Move quickly and enjoy shipping work
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Can balance analytics with intuition
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Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products
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Are comfortable operating in ambiguity and building systems from scratch
Nice to Have
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Experience with Google Ads, Meta Ads, or local acquisition
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Experience with conversion optimization and landing pages
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Experience directing creative production
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Experience with local SEO or home services
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Experience working closely with founders or small teams
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Strong writing instincts
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