As a Senior Analyst specialising in Data Science & Marketing Effectiveness, you will lead the delivery of high-impact MMM programmes for international clients across industries such as Auto, Beauty, Retail, and Financial Services. You will manage small teams, oversee end-to-end project delivery, and ensure actionable insights are delivered to clients.
· Lead end-to-end MMM and marketing effectiveness programs for international clients, from data strategy and collection to modelling, insights, and activation.
· Apply econometrics, regression, Bayesian statistics, and machine learning methods to analyse marketing and customer data
· Collaborate closely with Managers to understand the project scope, structure, analytical approaches, manage operations and ensure timely delivery.
· Build dashboards and visualisation tools to communicate actionable insights using proprietary Ekimetrics frameworks and best practices.
· Translate complex analytics into clear, business-oriented recommendations for senior stakeholders and C-suite clients.
· Support clients in optimising marketing spend, understanding campaign performance, improving customer segmentation, and maximising ROI.
Client & Account Management
· Serve as the day-to-day operational contact for clients, building trustful relationships and proactively identifying growth opportunities.
· Present findings, recommendations, and actionable insights in client-facing workshops and executive presentations.
· Collaborate closely with managers and partners to develop proposals for new or expanded work, aligned with Ekimetrics’ commercial offerings.
People & Project Leadership
· Lead teams of 3–10 colleagues across multiple projects, ensuring high-quality delivery, client satisfaction, and profitability.
· Mentor and develop junior team members, strengthening technical, analytical, and client-facing competencies.
· Share best practices and contribute to internal knowledge management initiatives.
Practice & Business Growth
· Identify opportunities for account growth and contribute to development with existing and prospective clients
· Act as an ambassador of Eki culture by supporting transversal initiatives (e.g., Thought Leadership, Knowledge Management, Recruitment and Innovation.
· Champion and role-model our core values: Curiosity, Creativity, Excellence, Transmission, Pleasure