Art direction and brand
Set creative direction for product marketing content, GTMs, feature launches, and advertising campaigns across countries — shoots, storyboards,
motion, edit, type, and colour.
Own pod-level charters end to end across products like Payment Gateway, Cross Border, POS, Engage, Cards, and RazorpayX.
Take part in Razorpay brand and ad campaigns, and lead flagship moments like FTX and IPL.
Shape briefs with PMMs: challenge weak positioning, sharpen the narrative, and pitch campaigns before anyone asks.
Turn campaign wins into brand systems — visual languages, imagery styles, motion kits — every product can use.
AI at scale
Push Midjourney, Nano Banana, Runway, Higgsfield, and Seedance past generic output to brand-quality videos, campaigns, and product identities.
Build web experiences, tools, and automations with Claude and Gemini through APIs or MCPs, including pipelines for variants, localisation, and resizes.
Decide which tools the studio adopts, document the workflows, and train the team.
Team leadership
Lead junior designers day to day: run sprint sheets, weekly workload planning, and reviews.
Coach them in art direction and AI; delegate BAU and build SOPs so quality scales through the team.
Raise scope, timeline, and quality risks with stakeholders early and directly.
Keep the studio fun and social — jams, show-and-tells, celebrating good work loudly — and help hire.
What great looks like in year one
01 Core design leadership for two major events.
02 One or two national or global awards for the studio.
03 Strong design direction across campaigns.
04 Multiple mini AI automation projects shipped through the year.