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Rakuten

Chief character business producer(Okaimono Panda) , Customer Strategy Department - Platform Strategy Supervisory Department (PFSD)

LocationTokyo, Japan
Typefull-time
SeniorityDirector
Experience3+ yrs
DepartmentCustomer Strategy Department
Company size10,000+ people
PostedAug 20, 2026 · 1mo ago
Verified live6h ago
At a glanceSummarised by Seekless from the posting.
Must have3
business experience of planning/ alliance sales / service operation in character related business for more than three years
IP related knowledge
interests in 'Okaimono Panda'
Nice to have4
experience of brand management
experience of strategy planning/promotion of license business
experience of planning/development of goods
experience of digital marketing
Job Description:
Business Overview
Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports.
Department Overview
Rakuten Group Co., Ltd. currently provides more than 70 services and has a membership system with more than 100 million members.
The Customer Strategy Department supports a wide variety of services across the board.
About the role
For the further evolution, we seek for a new member who can take the lead in our character business strategy.
Position:
Why We Hire
You are required to consider business in a broad filed. Planning and promotion of license business, media contents, expanding the promotion into the real, collaboration with Rakuten brands, sports IP (such as FC Barcelona, Rakuten eagles and etc.), and various services that Rakuten provides.
Also, as a challenge unique to the internet company, you will get an opportunity to promote character evolution using the latest technologies such as AI.
Position Details
You will be given a great discretionary power that cannot be provided in ordinary IP management work, and there is a huge asset that you can leverage.
In addition, the opportunities to work with leading creators such as Sato Kashiwa will be an exciting experience.
We need your talent for the further character evolution and business expansion. And with your imagination and energy, let’s bring up “Okaimono Panda” the world’s best character together!
*Nikkei Cross-trend survey (Jul-2018)
Mandatory Qualifications:
•
business experience of planning/ alliance sales / service operation in character related business for more than three years
•
IP related knowledge
•
interests in “Okaimono Panda”
Desired Qualifications:
•
experience of brand management
•
experience of strategy planning/promotion of license business.
•
experience of planning/development of goods.
•
experience of digital marketing
#business #jobcategory01 #marketing #PR #jobsubcategory04 #operationdiv #organization08
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)
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