• Drive the go-to-market strategy and execution for assigned product portfolios, ensuring alignment with business objectives, customer needs, and market opportunities.
• Lead new product introductions and launches, collaborating closely with regional, commercial, and global teams to ensure successful execution and on-time delivery.
• Develop annual marketing and business plans through market analysis, competitive intelligence, and consumer insights, translating strategy into impactful portfolio and growth initiatives.
• Create compelling value propositions, optimize portfolio positioning, and design omni-channel customer and shopper experiences that enhance engagement and accelerate business performance.
• Partner with sales, regional marketing, global business units, and cross-functional stakeholders to localize global assets, improve marketing effectiveness, and drive commercial success.