Responsibilities: Please note the below responsibilities are not capped - this is subject to YOU bringing tasks as the expert.
* Create and execute an integrated go-to-market strategy
* Translate company objectives into marketing workstreams, budgets, deadlines, and measurable outcomes.
* Own brand positioning, messaging, and campaign consistency.
* Develop acquisition strategies for both sides of the marketplace: service users and professionals.
* Lead organic social media, community engagement, content distribution, and collaborator relationships.
* Plan and manage paid acquisition across Meta and Google, including account setup, budgets, testing, optimisation, and reporting.
* Build authentic clinician-led and user-generated content strategies.
* Turn marketing priorities into briefs, scripts, shoots, and reusable campaign assets.
* Lead email and lifecycle marketing.
* Develop partnerships, PR opportunities, referral channels, and brand collaborations.
* Improve the customer journey from content or advertising through profile discovery and completed booking.
* Establish practical KPI reporting that gives leadership clear progress, risks, and recommended actions.
* Ensure public claims are accurate, evidence-based, and appropriate for a mental-health marketplace.
* Communicate proactively with leadership and cross-functional teams.