CallRail is looking for a Vertical Marketing Manager to own our healthcare business. CallRail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. Healthcare organizations are one of our largest and fastest-moving markets. Think of this role as the general manager for healthcare at CallRail: you set the strategy, you own the number, and you are the person the rest of the company turns to when they need to understand this market.
You’ll build the healthcare personas, positioning, and messaging, verticalizing our go-to-market narrative for this audience. From there you’ll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. You’ll decide which healthcare subverticals we go after, how we talk to them, what we need to build or partner on to win.
It’s a role for someone who is energized by ownership, is happiest when they know a market better than anyone else in the room, and would rather bring a plan than wait for an assignment. The mix is roughly equal parts strategy and execution: you’ll build the plan, and then you’ll roll up your sleeves and go run it, with cross-functional support.