• Editorial Planning: Translate approved brand direction into a practical calendar and source selections, original concepts, and editorial proposals.
• Content Production + Packaging: Work with existing and newly captured material: select moments, edit short-form video, and prepare accurate captions, titles, covers, and platform-specific versions.
• Capture: Plan and capture lightweight original or event content when included in the agreed scope, with location, resources, and delivery requirements confirmed in advance.
• Workflow + Approvals: Prepare batch review packs, consolidate feedback, maintain approved versions, and distinguish quality control from permission to publish.
• Publishing: Schedule and publish authorized content; verify the correct brand channels, formats, captions, links, tags, thumbnails, accessibility, metadata, and live results.
• Community: Manage routine engagement within agreed coverage and response guidance; escalate sensitive, commercial, or reputational issues.
• Performance Learning: Track relevant content and channel results; provide a concise monthly report outlining specific improvements to test.
• Access + File Hygiene: Maintain source and project files and publishing records, and flag permission or security issues.