· Define and lead the product strategy, roadmap, and lifecycle management for digital assets products and capabilities
· Identify customer needs, market opportunities, competitive trends, and regulatory developments to inform product direction
· Evaluate, prioritize, and launch new products, features, and enhancements aligned with business goals and client demand
· Build business cases, including market sizing, ROI analysis, pricing, and commercialization strategy
· Partner closely with engineering, operations, legal, compliance, risk, and other cross-functional teams to deliver products from concept through launch and ongoing optimization
· Develop go-to-market plans in collaboration with sales, marketing, and client-facing teams
· Ensure products are operationally ready, scalable, and aligned with regulatory and risk requirements
· Monitor product performance, adoption, and market feedback to continuously improve the product portfolio
· Act as a senior thought partner and subject matter expert on digital assets across the organization
· Lead complex, high-impact initiatives and influence stakeholders across all levels of the business