We are seeking a European Events Field Marketing Lead to own the strategy, planning, and execution of events and programs that builds Point One’s presence, pipeline, and aligns with our brand across the region. This is a hands-on, execution-first role combining regional market insight, program management discipline, and hustle.
You will work directly with Marketing, Sales, Product, and Customer Success to identify the highest-leverage events, conferences, and customer gatherings across Europe, then run each one end to end — from strategy and budget through booth design, booth experience, speaker placement, and post-event pipeline handoff. You will serve as the region’s on-the-ground marketing owner, translating market knowledge into a calendar of events that generates qualified pipeline and reinforces Point One as the category leader in precise location.
The ultimate outcome of this role is a European field program that reliably converts marketing spend into qualified pipeline and secondarily supports brand visibility, and customer engagement — planned and executed with minimal oversight.
Success in this role is measured by volume and quality of pipeline generated from events (virtual and in person). Events, sponsorships, and field activity with prospects, customers or partners are the means to achieve these results, not the end in themselves.