Media Relations: Play an integral part of news engine and earned media programming with an emphasis on mainstream, lifestyle and consumer earned media. This includes ideating unique angles for outreach/planning purposes, pitch drafting, media list support, event support and outreach. In the modern earned media landscape, relationships can/should include traditional press, social editors, Substack writers, podcasters, and creators. We expect team members to build, foster and cultivate those relationships, as well as lock in coverage for client initiatives. Light media monitoring, as needed.