You’ll work together with the Content Production Manager, Head of Marketing, Copywriter, marketing team, and HQ to create authentic, lifestyle-driven visuals for digital campaigns, social media, website hero imagery, product launches, retail displays, email marketing, and cultural activations. The ideal candidate combines technical photography expertise with a strong sense for storytelling, able to make security tech feel approachable, modern, and empowering for everyday homeowners and small business owners.
Key Responsibilities:
● Plan and execute on-brand photoshoots and video shoots featuring Reolink products in residential homes, backyards, small businesses, urban environments, and rural settings across North America.
● Capture compelling product photography that emphasizes key features (e.g., crystal-clear 4K/16MP resolution, vivid ColorX night vision, 180°/360° panoramic views, solar-powered reliability, and smart AI detection).
● Produce lifestyle and situational content that demonstrates real-world use cases—peace of mind at night, family safety, business monitoring, weather-resistant performance, and easy installation.
● Create short-form video content, b-roll, and motion graphics assets for social media, YouTube, ads, and product demos.
● Collaborate with the Content Production Manager and cross-functional teams (Social, PR, Retail Marketing, Product) to align visuals with campaign strategies and messaging.
● Help with on-location shoots. (Load in/load out, building lighting setups, camera rigs)
● Edit and post-produce raw footage and images to deliver polished, high-quality assets ready for multi-channel use (optimizing for web, social, retail, and print).
● Maintain a consistent visual style that feels trustworthy, innovative, clean, and premium while staying true to global brand guidelines and North American consumer preferences.
● Scout locations, manage lighting (natural, studio, low-light/night scenarios), direct subjects/models, and handle on-set logistics for efficient production.
● Stay current on visual trends in consumer tech, home security, and lifestyle photography to keep Reolink’s content fresh and competitive.
● Archive and organize assets in a digital asset management system, ensuring easy access for teams.
● Travel occasionally for shoots, events, or product testing in diverse North American locations.