· Understand the client’s products, competition, industry landscape, marketing goals and objectives.
· Review and analyze competitor sites and understand their organic search approach.
· Define a campaign strategy and deliverables plan that meet or exceed client expectations including Keyword strategies for optimal on-site performance, Detailed site analysis & technical recommendations, Detailed content recommendations, and Comprehensive linking strategy.
· Work closely with other internal departments to develop fully integrated search campaigns.
· Attend client and agency meetings to present deliverables, campaign strategies, and tactics.
· Always maintain positive client relationships.
· Monitor, track and evaluate campaign performance analytics, based on client critical metrics.
· Review rankings and linking data against internal measurements for success.
· Review monthly client reports, verify accuracy and provide analysis.
· Optimize campaigns accordingly to maximize client investment and to resolve performance issues.
· Support Search Director in data acquisition or campaign insights for quarterly or annual business reviews.
· Present practical ideas for future marketing expansion or optimization.
· You’re a life-long-learner. We need you to stay current with industry trends, standard methodologies, and discuss the potential impact with your team.
· You should think creatively and develop creative tactics to improve efficiency and drive more traffic to client assets.
· You’re a considerate and standout colleague. You’ll actively contribute to corporate initiatives, automation projects, process changes and rollouts.
· You’re an ace at new business. You will periodically aid in creating new business presentations.
· Create, or assist in creating, POVs, standard and consistent approaches and key process documentation.