Main Roles and Responsibilities
1. Sales Performance Management
• Own and drive key KPIs to achieve sales targets for all stores.
• Cascade monthly sales targets to Area Supervisors (AS) and Customer Engagement Officers (CEO).
• Monitor weekly and monthly sales performance to identify trends and areas for improvement.
• Ensure timely and accurate encoding of retail sales data into MIM (Management Information System) daily.
• Collaborate with Brand and Key Account teams to plan and execute monthly animations, events, and sales initiatives.
• Align with the Brand/Marketing team to strategize promotional activities and ensure seamless implementation.
• Maintain optimal stock levels to prevent stockouts or overstocking.
• Ensure the availability of all key SKUs in stores at all times.
• Verify inventory accuracy in SAP and MIM systems.
• Coordinate regular stock audits with Finance and oversee reconciliation processes with agencies.
• Enforce FEFO (First Expiry, First Out) practices in stores.
• Monitor expiring/expired products and coordinate with Sales Operations for promotions or pull-outs.
• Communicate promptly with Brand teams to address out-of-stock (OOS) situations.
3. Customer Engagement Officer (CEO) Management
• Oversee the recruitment, training, and onboarding of CEOs in retail operations systems (MIM and MIM Lite).
• Monitor and ensure adherence to grooming standards per company guidelines.
• Evaluate CEO performance in collaboration with agency partners.
• Ensure adequate manpower allocation in stores during operational hours.
• Validate and approve daily records submitted by agencies.
• Ensure productivity of each CEO on a per door /brand basis
• Align and execute sales incentive programs with cross-functional teams, ensuring accurate crediting and compensation payouts.
4. Visual Merchandising (VM)
• Ensure compliance with brand-specific planograms and visual merchandising guidelines.
• Collaborate with Brand teams to execute in-store launches of new products.
• Conduct regular store visits to verify adherence to VM standards.
• Ensure availability of testers and remove outdated or unnecessary POSMs.
• Maintain an organized and visually appealing in-store environment.
5. Customer Relationship Management (CRM)
• Achieve CRM-related KPIs, including new customer acquisition, email capture, and DOB tracking.
• Ensure CEOs are aligned with CRM targets and monitor progress regularly.
• Drive customer engagement and loyalty through CRM initiatives.
6. Sales Recording and Reconciliation
• Implement and enforce processes to maintain the accuracy and integrity of sales data.
• Validate monthly sales figures in partnership with agency teams.
• Collaborate with the Marketing team to ensure accurate campaign code usage for sales recording.
• Monitor and manage the submission of manual order slips for proper tracking.
7. Retail Excellence and Audit
• Coordinate with regional retail operations to roll out the Retail Excellence framework and conduct periodic audits.
• Ensure high standards of execution for all processes, aligning with audit requirements.