SURI is looking for a Senior CRM & Retention Executive to join our Growth team at an exciting stage of the brand’s growth. We’re on a mission to radically transform oral care with beautiful, high-performance, everyday essentials — and CRM sits right at the heart of how we turn one-time buyers into loyal, repeat customers across our growing range of consumable and subscription products.
You’ll work closely with the CRM & Retention Lead across two connected halves of the function. On the CRM side, you’ll help drive our acquisition marketing through email — planning and executing the email calendar, building standout campaigns for our biggest moments (product launches, Black Friday, gifting, and more), and continually testing and optimizing our core flows (welcome, abandoned basket, post-purchase). You’ll also own how we grow and convert our on-site audience, from opt-in rates to pop-up strategy, turning more visitors into leads. On the retention side, you’ll support a wide range of strategies designed to drive repeat purchase of our brush heads and toothpaste products (key LTV driving products) — spanning CRM, on-site subscription optimization work with our Product team, and offline channels like direct mail.
This is a hands-on, high-ownership role for someone who wants to build real craft in CRM and retention marketing, working across strategy, execution, and analysis — with genuine scope to shape how SURI drives repeat revenue as the brand scales.