Strong understanding of digital marketing concepts, customer lifecycle strategies and data privacy
compliance.
• Demonstrated experience managing campaign builds from strategy through to deployment and
reporting.
• General knowledge of the financial industry and competitor’s products.
• Strong listening, written and verbal communication skills, with ability to communicate at all levels
of the organization.
• Strong grammatical and proofreading skills and the ability to adapt writing copy to various
audiences, purposes or media.
• Solid creative style skills.
• Strong problem solving, decision making and organizational skills.
• Demonstrates creativity, out-of-the-box thinking and resourcefulness to consistently help the team meet goals
• Ability to handle multiple facets of projects at multiple phases of development and implementation.
• Strong interpersonal skills with the ability to establish and maintain cooperative working relationships with internal and external partners.
• Advanced computer skills, including MS Office applications and customer relationship management (CRM) programs.
• HTML skills to build email templates and advanced analytical skills with attention to detail.
• Familiarity with Datorama/Intelligence or other analytics platforms.
• Valid driver’s license.