As the PPC Manager at Creative Chaos, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms. Your role will involve ensuring maximum ROI on our PPC campaigns and driving targeted traffic to our digital assets.
Job Responsibilities:
Responsibilities
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Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
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Conduct thorough keyword research to identify relevant search terms for services we offer
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Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
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Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
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Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
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Manage bid strategies and budgets to ensure campaigns remain within target KPIs
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Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
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Collaborate with the content, design and development teams to align ad strategies with overall business goals
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Provide insights and recommendations on new platforms or strategies to expand reach
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Regularly communicate with stakeholders regarding campaign performance and improvement plans
Requirements
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Experience: 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
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Industry Knowledge: Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus
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Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
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Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics
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Communication: Excellent communication skills to collaborate with internal teams and report to senior management
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Contract: Available for a contractual role, working 4 hours per day remotely
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Certifications: Google Ads certification and other relevant SEM certifications are a must