Canonical models and metric definitions. A documented semantic layer with canonical entities (Buyer, Seller, Asset, Agent) and Bronze / Silver / Gold layers. Clear contracts between what Engineering exposes and what each function consumes, so that KPI debates are aligned on the same metric.
Self-serve enablement. The submerged part of the iceberg: clean models, consistent BI primitives, row- and column-level security, so Ops, Growth, Finance and Account Managers build their own dashboards without compromising on accuracy.
Analytics and tracking governance. The global event taxonomy and tracking roadmap, a hybrid client-side and server-side event strategy, consistent sync across CRMs and marketing platforms, and GDPR consent flows by design, so acquisition spend runs on attribution we can trust.
Platform reliability, safety and cost. Standards set once rather than team by team: tested and versioned transformations, monitoring of freshness, failures and usage, sane ingestion patterns (read replicas, CDC, batch), and no production code path depending on BI tables.
Data and AI driving decisions. Our internal AI tooling already queries the data warehouse for analyses. What’s missing is the core foundation: standardized metric definitions, reusable logic, and pre-computed data models.