We’re hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you’ll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You’ll report to the head of marketing and work closely with Sales, RevOps, and Finance.
The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.
Responsibilities
Marketing Infrastructure & Tech Stack
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Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
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Evaluate, onboard, and integrate new tools as the business scales
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Maintain data integrity across all systems: deduplication, normalization, and routing logic
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Document all processes, workflows, and system configurations
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Partner with IT and Security on procurement, SSO, and data compliance requirements
Lead Scoring & MQL Management
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Design, implement, and iterate on behavioral and demographic MQL scoring models
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Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
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Build and maintain lead routing and assignment rules in partnership with Sales Ops